MIRA
Brand identity, bespoke typeface, signage, literature
MIRA is recognised as a leading independent product engineering, testing, consultancy and certification organisation. Through the integration of innovative design and simulation techniques, validated in over 30 major test facilities, MIRA delivers new vehicle, system and component designs.
We were appointed by MIRA to implement a re-branding programme for an identity created 30 years prior. It was important to retain some continuity to enable a smooth transition whereby old brand applications would take time to be updated across the multitude of signage applications, literature and digital applications.
As part of the design process, we created a bespoke MIRA font and branding guidelines along with templates for various signage, stationery and literature applications.
