NFU
Brand identity, digital, literature and exhibition
Farming is a major industry. It responds to the shifting needs of the market, embraces innovation and, by using over three-quarters of the UK land area, shapes our natural environment. 'Why Farming Matters' is a campaign by the NFU to change the way the public and the government think about farming in the UK.
We were tasked with creating a new brand identity for the campaign, and our selected creative route was to create a rural landscape as a CGI image that we could weave the three campaign messages into.
The campaign involved design and production of a substantial report, manifesto documents, exhibtions and displays and website front end.
