Goddess Nutrition

We were briefed to create a new brand in the supplements market by Muscle Corp who approached us following a recommendation. Goddess Nutrition became the brand name for a range of protein shakes and other supplements designed specifically for women. From initial briefing, we worked with the client on naming and branding for both Goddess Nutrition, the consumer facing brand and Muscle Corp the brand owner.

We worked on brand development, a full range of packaging across a range of formats, point of sale and business stationery.

Packaging presented some key considerations to maximise on-shelf presence, requiring the brand to be effectively applied to product wraps and resulting in eight spot colours flexo printed.

The next stage was an e-commerce website which we built from ground up. Our experience in building and running other live e-commerce sites allowed us to focus on the most effective methodologies that we know work well and allowed us to demonstrate these to the client running on these live sites.

The website used a number of features such as web apps to automate content placement, star ratings, abandoned cart notifications, a full CRM and a bespoke API that notifies a fulfillment house system.