Once the name was established and cleared by legal, we worked on brand development, a full range of packaging across a range of formats, point of sale and business stationery.
Packaging presented some key considerations to maximise on-shelf presence, requiring the brand to be effectively applied to product wraps and resulted in eight spot colours flexo printed.
The next stage was an e-commerce website which we built from ground-up using our Business catalyst platform. Our experience in building and running other live e-commerce sites in Business Catalyst allowed us to focus on the most effective methodologies that we know work well and allowed us to demonstrate these to the client running on these live sites.
The website uses a number of features such as web apps to automate content placement, star ratings, abandoned cart notifications, a full CRM and a bespoke API that notifies a fulfilment house system.