Following a successful and completely new approach to the stand design and build at GLEE 2017, we were commissioned by our client to build on the success of the previous year and update the design and build for 2018. Working closely with the client and our joint stand contractors, we proposed a number of new layouts and imagery for 2018.

Four brands sit under an overall umbrella brand which all had to work in synergy, with the added consideration of a full product range that needed to be displayed on the stand.

The outcome was a very successful custom-built stand, with a huge main wall, corner displays and free-standing gondola displays on a raised platform.