Date: 02 January 2026
We’re excited to share our latest theatre programme design for Oh Mary!, now playing at the Trafalgar Theatre in the heart of the West End.
Originally premiering on Broadway, Oh Mary! arrived in London with a strong visual identity already loved by audiences across the Atlantic. Our challenge was to respect the spirit and tone of the original production while translating it seamlessly for a West End audience—ensuring the programme felt both authentic and unmistakably at home in London.
Design Approach
The programme was designed to feel bold, theatrical, and character-led—mirroring the energy of the production itself. Every element, from typography choices to layout pacing, was carefully considered to complement the show’s personality while remaining practical and readable in a live theatre environment.
We focused on:
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Strong visual hierarchy to guide readers naturally through cast, creatives, and production notes
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Confident typography that reflects the show’s dramatic tone
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Clean, considered layouts that balance impact with clarity
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Print-ready detailing, ensuring the final programme feels premium in-hand
The Result
The finished programme is a piece we’re incredibly proud of: expressive, refined, and rooted in the world of the show. Seeing it in the hands of audiences at the Trafalgar Theatre is always the most rewarding part—where design meets performance.
If you’re interested in theatre branding, programme design, or creative work for live performance, we’d love to talk.