The more OEM clutches and flywheels dealers purchased, the more chance they had to win a high-end Jura coffee machine. 'Golden clutches' were then randomly placed in the clutch and flywheel parts boxes which were to be discovered by the dealers or end users.

In addition to the UK, the campaign ran in France, Germany and Spain, requiring all marketing collateral as well as a dedicated 48 page clutch and flywheel quick reference guide to be translated.

As a reminder to the winner, framed certificates replicating gold discs were printed as each winner was announced to be presented by the country or area sales manager as a further PR and photo opportunity to give the campaign ongoing exposure.

Social media was used to promote both the campaign and also the winners were announced within each country to further drive interest in the campaign.

We handled the entire creative and production process from initial proposals, photography, artwork and print management. With two winners announced as of writing and a total of eight coffee machines to be won, the campaign will last a number of months with ongoing PR opportunities each time a winner is announced across Europe.