Baxter Harries, an Essex-based legal firm appointed us for a re-branding and website project and we proposed a radical change to their current identity, taking a company wide view of their business, target audience and areas of specialism. This is not something we do lightly as we will often take a view of existing aspects of a brand and look to incorporate some elements to show an evolution of the brand.
By sometimes retaining colours, fonts or developing an existing graphical element, the new brand carries over some recognition. In this case, the old brand lacked any elements of merit, requiring a new brand needed to be created introducing a new logotype, colours, fonts as well as a consistent image style.
The re-brand incorporated stationery, printed literature, external signage, web design and development and email marketing.
The website was built using our Business Catalyst platform giving Baxter Harries a suite of integrated marketing tools, which has been put to immediate use with a launch event requiring an email marketing campaign linked to the built in events module in BC that allows the client to register attendees and then automatically sending fully branded reminder emails the week before and also the day before the event.