Brand development and a series of packaging projects for this well-known name in gardening. Having only recently acquired this brand, our client was keen to retain the logo but wanted us to develop a Bosmere brand language across various products and packaging.
Imagery was key to making the packaging stand out in retail environments and as the existing photography was dated, both in style and content, we recommended a studio and location shoot. We sourced locations, models and props and art-directed a series of shots over the course of a few weeks.
We devised a new branding language for all Bosmere packaging with a new colour palette and clear typography to quickly communicate the exact nature of the product.
