We were briefed to create a name and brand for a new kitchen and bathroom retail brand that would include both traditional and contemporary products.
The client knew their target audience well and had an established business aimed more at the trade, so wanted to make their offer more customer facing. One requisite was that the name and brand should be able to be shortened to two or three initials for simplicity and customer recall.
We created a bold name and brand that featured the initials as the dominant part of the brand with a neutral colour palette of slate grey and taupe.
An SEO campaign and web support package were put in place with over 90 Google page 1 positions achieved based on key phrases agreed with the client. Using our SEO reporting, we identified key phrase positions and continually adapted the SEO work as required. Brand pages were added to the site to aid SEO and we worked with the client to achieve valuable backlinks.
