Culina + Balneo
The brief

Naming, creation and development of a new kitchen and bathroom retail brand.

We were briefed to create a name and brand for a new kitchen and bathroom retail brand that would include both traditional and contemporary products. The client know their target audience well and had an established business aimed more at the trade, so wanted to make their offer more customer facing. One requisite was that the name and brand should be able to be shortened to a either two or three initials for simplicity and customer recall.

The competition in the market is made up of a number of a number brands along with a myriad of lower end offerings. Our brief was to create a brand that could compete with the middle to higher end market.

The solution

A contemporary, bold brand with a latin name.

We presented a number of naming and branding proposals to the client, with the option that stood out being Culina + Balneo which is a direct translation of the latin for Kitchens + Bathrooms. 

We created a bold brand that featured the initials as the dominant part of the brand with a neutral colour palette of slate grey and taupe.

The outcome

A highly successful launch with a brand new showroom.

We designed and built a bespoke website using our Business Catalyst platform featuring large image sliders and parallax layout.

We created a stationery set and applied the branding to a new showroom which would be the first of five to feature the new name and signage.

An SEO campaign and web support package was put in place with over 30 Google page 1 positions achieved based on key phrases agreed with the client. Using our SEO reporting, we identified key phrase positions and continually adapt the SEO work as required. Brand pages were added to the site to aid SEO and we worked with the client to achieve valuable backlinks.

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