Geberit is one of Europe's leading manufacturers of sanitary products, renowned for its innovation in sanitary technology and bathroom solutions.
Following a competitive credentials and creative pitch process, HTDL was appointed as Geberit's UK design agency. To fully understand the brand, products and customer challenges, our team completed an intensive product training programme, providing valuable insight into Geberit's key differentiators and market-leading technologies.
Geberit required a creative partner capable of delivering consistent, high-quality communications across multiple channels while engaging a diverse range of audiences, including architects, specifiers, installers and merchants.
The brief encompassed both traditional print communications and digital marketing campaigns, with a strong focus on maintaining brand consistency and driving engagement across every touchpoint.
Working as an extension of the Geberit marketing team, we developed and delivered a wide range of creative assets, including:
Product brochures and catalogues
Direct mail campaigns
Sales and marketing literature
Email marketing campaigns
Sector-specific communications
Variable data email programmes
By combining strong creative design with strategic audience targeting, we helped ensure every campaign delivered relevant and engaging messaging to its intended audience.
One of the most technically demanding projects involved the design and deployment of a large-scale email reward scheme.
The campaign required the generation and distribution of personalised reward statements using variable data, delivered to thousands of recipients. We designed and developed a robust email solution that automated the process while maintaining a highly professional and personalised user experience.
Over the course of our partnership, HTDL supported Geberit with the ongoing creation of integrated marketing communications across print and digital channels.
Our work helped strengthen brand consistency, improve audience engagement and provide the marketing team with a reliable creative partner capable of delivering both strategic campaigns and day-to-day marketing support.
Creative design
Print design
Catalogue production
Direct mail
Email marketing
Variable data campaigns
Marketing collateral
Brand communications
Artwork and production
