ICM are a leading project management company that are celebrating 20 years in business this year. Their success within the Retail sector has enabled them to expand their range of services to include Office Interior fit-outs, Bespoke Exhibition stands, Bespoke Joinery, Electrical Contracting, Maintenance & Repair Services.

Following a detailed consultation, we started work on a full re-branding programme to give the business a standout look in a highly competitive sector. We carried out a full SWOT analysis and presented a number of routes to the management team.

A number of the initial proposals were shortlisted and evaluated with practical applications before the final branding route was agreed. The chosen branding was then applied to print, packaging, corporate wear and vehicle livery.