Machinery World are the renowned experts in sourcing and reselling dairy and food processing machinery throughout the world and are a long-standing client who we have worked with on packaging, print, exhibitions, digital and advertising.

We planned, designed and developed a new responsive website to reflect the unique, outward thinking of the company. Studio photography of machinery was commissioned to create striking home page images that differentiated the company from others in the sector. 

Once the initial page templates were created, we added sample content and trained the client to fully populate the site with new machine entries, image editing and SEO.

With an overall online brand update forming part of the project, we also needed to maintain the client's very high SEO ranking. By implementing a solid SEO strategy from the start and advising the client on how to apply this SEO methodology within the content management system, the new site has surpassed previous SEO performance ranking at number one or page one for all the client's chosen key phrases.

Initially developed in Adobe Business Catalyst, the site was migrated to Worpdress and uses WooCommerce to manage machine listings and quote requests amongst other features.