Machinery World are the renowned experts in sourcing and reselling dairy and food processing machinery throughout the world and are a long standing client who we have worked with on packaging, print, exhibitions, digital and advertising.
We planned, designed and developed a new responsive website to reflect the unique, outward thinking of the company. Studio photography of machinery was commissioned to create striking home page images that differentiated the company from others in the sector.
Once the initial page templates were created, we added sample content and trained the client to fully populate the site with new machine entries, image editing and SEO. We have subsequently added new pages and categories such as 'Recently Sold' with the ability to add international flags via the CMS.
With an overall online brand update forming part of the project, we also needed to maintain the client's very high SEO ranking. By implementing a solid SEO strategy from the start and advising the client on how to apply this SEO methodology within the content management system, the new site has surpassed previous SEO performance ranking at number one or page one for all the client's chosen key phrases.
Built in Business Catalyst, the highly regarded all-in-one business system by Adobe, the site features not only content management, but an integrated CRM, email marketing, reporting and analytics as well as powerful e-commerce. We developed web apps to simplify adding new machines which also auto-populates weekly eshots.