A new brand for MV Kelly one of the UK’s leading civil engineering and groundworks contractors, delivering complex infrastructure and housing projects across the residential, infrastructure and commercial sectors.

The existing MV Kelly visual identity no longer reflected the scale, capability or ambition of the business.

The new MV Kelly identity is a robust, engineered and highly professional brand while remaining recognisable to existing stakeholders.

The new identity was applied across building and site signage, vehicle livery and plant, ensuring strong visibility on sites nationwide creating consistency.

In addition we wrote and designed comprehensive brand guidelines to ensure consistency going forward.