MV Kelly is one of the UK’s leading civil engineering and groundworks contractors, delivering complex infrastructure and housing projects across the residential, infrastructure and commercial sectors.

We were initially approached to redevelop the corporate website. During discovery it became clear that the existing visual identity no longer reflected the scale, capability or ambition of the business – so we recommended a full rebrand alongside the new digital platform.

A successful, fast-growing contractor whose brand and website felt dated compared to the quality of their projects.
A large, complex business needing to communicate clearly with multiple audiences – clients, partners, subcontractors and potential recruits.
A legacy website that was difficult to manage, limited in structure and unable to showcase the breadth of MV Kelly’s work.
MV Kelly needed a confident, modern identity and website that would reinforce their position as “the contractor of choice” while supporting day-to-day operations and long-term growth.

Brand evolution, not revolution

We developed a refreshed MV Kelly identity that feels robust, engineered and highly professional while remaining recognisable to existing stakeholders. This included: A new logo and visual language, Refined colour palette and typography, Clear brand guidelines for consistent roll-out

The new identity was applied across building and site signage, vehicle livery and plant, ensuring strong visibility on sites nationwide creating consistency.

If you’d like a similar transformation for your brand and website, we’d be happy to talk through how we approached the MV Kelly project and what we could do for your business.