Oakland Group are a specialist heating, ventilation, air conditioning (HVAC), electrical and BEMS controls engineering business that covers mechanical and electrical, environmental, at-height and integrated facilities management.
Appointed following a credentials presentation, the company had a number of disparate websites which we consolidated into one all-encompassing corporate site with an e-commerce channel. The brand identity was not initially part of the remit, however, following a recommendation to the management team that this should also be reviewed, this became the first stage of the project which gave us an effective clean sheet.
The website strategy we proposed was to use case studies as the differentiator for Oakland. Working with a number of well-known brands, we created a theme of explaining what the project entailed with a connection to the client sector - these feature as home page sliders and link through to individual case studies which are all managed by a Web application we created.