A naming and branding programme for a renewable energy start-up

Part of the Ascertiva Group owned by the Electrical Safety Council – the charity dedicated to the safe installation of electrical systems, Puragen is more than just solar panels – Puragen provides Advice, Design, Installation and Maintenance for all certified renewable energy systems.

Following a credentials presentation and branding workshop, we were briefed to research and create a name and brand identity. A series of names were proposed along with initial design ideas. Puragen was chosen as the preferred name and developed into the finished brand with a bespoke font.

The puragen.co.uk domain name was also secured at the initial stage by HTDL. Brand guidelines followed detailing how the brand and its graphical elements should be applied, the secondary fonts, colourways and applications to various collateral.

As a major player in the sector, Ascertiva chose HTDL as a key partner to create and develop the Puragen brand from the initial consultancy stage to its final applications.

Puragen has subsequently been sold by Ascertiva and integrated into another larger corporate.

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