Appointed following a credentials presentation, we were briefed to re-brand and develop a new website for this Sport England funded programme, we worked closely with the client and their appointed PR agency to develop an inclusive brand identity and website that aimed to encourage non-active, casual and also regular runners in Birmingham to run more or make the most of what Run Birmingham offered.

A number of campaign themes were also created, namely 'Join the movement' and 'This mum runs' which identified specific groups of people the client saw as receptive but also perhaps less active than they should be. Imagery was created for the campaign based on an illustrative theme and allowed flexibility to be adapted across a number different media outputs such as print, social media, clothing, signage and promotional items.