The Factory is a modern, creative workspace located at Fort Dunlop, a historic landmark in Birmingham. It offers flexible office solutions for businesses of all sizes, aiming to foster innovation, collaboration, and creativity. The goal was to create a strong visual identity and an intuitive online booking system that reflects The Factory's unique offering of flexible, stylish workspaces.
The project involved developing a complete branding design and an integrated website for The Factory. The main objectives were to establish a professional yet dynamic brand identity and a user-friendly website that would allow potential clients to book office spaces easily. The website needed to align with The Factory's ethos: a blend of heritage and modernity.
The branding for The Factory was crafted to reflect its creative and collaborative environment. The design incorporated:
The website was designed with a focus on user experience (UX) and conversion optimisation. Key features include a booking system with an integrated payment system, calendar integration, client log-in and management.
Through thoughtful branding and a well-designed website, The Factory at Fort Dunlop successfully elevated its digital presence, reinforcing its reputation as a premier destination for businesses seeking modern office solutions. The seamless integration of design and functionality resulted in an improved user experience, enhanced client satisfaction, and ultimately, a more successful business operation.
