With the traffic in the top 4% of Shopify websites launched in 2020, the Original Poster Shop is the world's leading site for original music posters.
In 2014 we created our own e-commerce store, The Original Poster Shop. This required a new brand and a full e-commerce website which we populated with over 500 products requiring research, writing with SEO in mind, photography and video sourcing. Initially designed and built in Adobe Business Catalyst, it was re-designed and migrated to Shopify in September 2020.
The site now attracts very high levels of traffic which puts it in the top 4% of Shopify websites launched in 2020.
With a diverse range of artists, bands and musical genres, the key to success has been SEO. A such, we used our expertise in natural search to optimise the site for searches on artists/bands and their relevant posters. This has proved to be the most effective marketing strategy along with Social Media. The site consistently appears at #1 or page 1 for all the relevant search terms, above Ebay and Amazon.
Utilising Shopify as our e-commerce platform of choice, the platform has allowed us to integrate many other sales channels such as Google Shopping, Facebook, Etsy and Ebay whilst all being managed in one platform. Shopify also gives the client a comprehensive online business through one single portal and can be integrated with Xero for full accounts integration if required.
