Website design and development, SEO and digital marketing

Townscape Products Limited is a world leader in the design, manufacture & leasing of hostile vehicle mitigation, vehicle defence & street furniture products. With a client base built up over 45 years including government, councils, they also work with world-renowned brands such as Facebook and British Airways.

Following our appointment in 2018 to take over the existing Adobe Business Catalyst website, we made fundamental changes to the site to improve look and feel, improve SEO and add numerous additional features such as 'Request a quote' rather than 'Add to basket'. These were interim measures only as the client was aware Adobe was sunsetting Business Catalyst and therefore we set out a migration plan to rebuild a new website in Wordpress.

With thousands of products, the site required a great deal of work by the client to reduce historic product lines, some of which were not commercially viable any longer. After some product and category re-organisation in Business Catalyste, we implemented a migration process where we were able to access the existing Adobe database and migrate to Wordpress & Woo Commerce including all images, linked datasheets and all text content, some of which was nested in numerous tabs and tables.

With a brand new website and structure including a vastly reduced product database, we have a new platform in Wordpress which allows us to further improve content and an ongoing remit for SEO and digital marketing.


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