Briefed to devise a naming strategy and re-brand the Unipart Oil range we created a unified approach to bring it up to date visually and align it with a revised product range to be introduced.

The naming methodology we devised simplified a previously complex series of products and differentiated the oil types (Mineral, Synthetic and Part Synthetic) with a single letter, followed by the grade.

We subsequently created a launch campaign with trade press, online, point of sale and email marketing.