AT Communications has been delivering professional audio visual, sound, lighting and event technology solutions for over 40 years. As the business continued to expand into new sectors and international markets, it needed a website that better reflected its expertise, extensive hire fleet, technical capability and growing range of services.
HTDL was appointed to design and develop a completely new website that would strengthen the company's online presence, improve lead generation and provide a scalable platform for future growth. The project also included a comprehensive SEO strategy, improved user experience and a content management system that allows the AT Communications team to keep the website updated with ease.
The previous website no longer reflected the quality of the business or the breadth of services it provides. Visitors found it difficult to navigate the large range of products and services, while search engine visibility was limiting opportunities to attract new customers.
Design a modern, premium website that reflected the AT Communications brand.
Improve user experience across desktop, tablet and mobile devices.
Create a clear information architecture for products, hire services and technical solutions.
Increase enquiries through stronger calls to action.
Build a technically excellent website with SEO at its core.
Create a flexible content management platform capable of supporting future expansion.
Working closely with the AT Communications team, we designed and developed a completely bespoke website that combines strong visual design with outstanding usability.
The website was carefully structured around customer needs, allowing visitors to quickly discover hire services, permanent installations, product sales and technical support. Every page was designed to communicate expertise while encouraging enquiries through clear navigation and strategically placed calls to action.
Bespoke responsive website design
User experience (UX) design
Website development
SEO-focused page structure
Technical SEO implementation
Fast-loading, mobile-first performance
Flexible content management
Product and service categorisation
Conversion-focused enquiry journeys
Ongoing website support and optimisation
Every element was designed to improve both customer experience and search engine performance, providing a solid foundation for long-term digital growth.
Unlike many websites where search engine optimisation is added after launch, SEO formed part of the project from the very beginning.
Our team developed keyword-rich content structures, optimised metadata, logical internal linking and technically clean code to maximise visibility across Google.
Dedicated landing pages were also created for key service categories including:
Audio visual equipment
Professional sound systems
Event lighting
Video equipment
Distribution systems
Temporary power solutions
Equipment hire
Installation services
This approach allows the website to target highly relevant search terms while providing valuable content for prospective customers.
The impact of the new website has resulted in some very strong stats.
Existing users increased by 150%
New users increased by 145%
Organic search visibility improved significantly
Customer engagement increased across key service pages
The business gained a stronger digital platform to support continued growth in the UK and Europe
The website continues to evolve as new services, technologies and content are added, ensuring AT Communications remains highly visible within an increasingly competitive marketplace.
WordPress CMS
Responsive website development
HTML5
CSS3
JavaScript
Technical SEO
Google Analytics 4
Conversion tracking
Performance optimisation
Our relationship with AT Communications extends beyond the launch of the website. We continue to support the business with ongoing website development, technical improvements, SEO consultancy and digital strategy, ensuring the website remains secure, up to date and aligned with the company's commercial objectives.
The result is a high-performing digital platform that showcases the quality of the AT Communications brand while generating new business opportunities and supporting continued growth.
