Delphi Technologies is a leading global automotive aftermarket brand, providing OE-quality components, diagnostics and software solutions to workshops, distributors and technicians worldwide. Following a major brand transition, Delphi Technologies required a creative campaign that would introduce its new visual identity while reinforcing its reputation for innovation and technical excellence.
The brief was to develop a high-impact campaign that would support the launch of Delphi Technologies' refreshed product portfolio and new brand identity.
Alongside promoting the latest product range, the campaign needed to communicate the transition from the long-established red lozenge branding to the new blue Delphi Technologies identity and packaging. The challenge was to create a memorable and engaging concept that would capture attention across both print and digital channels while appealing to automotive professionals and trade customers.
To create a distinctive visual platform for the campaign, we developed a hero character called D2DT – the new face of Delphi Technologies Aftermarket.
Inspired by the advanced engineering behind the brand's products, D2DT was constructed entirely from Delphi automotive components. Using CGI technology, we modelled each individual part before combining them into a fully realised character that embodied innovation, precision and technical expertise.
The concept provided a unique and highly recognisable visual asset that could be used consistently across multiple marketing channels, helping Delphi Technologies stand out in a competitive marketplace.
Working closely with the Delphi Technologies team, we developed the campaign from initial concept through to final delivery.
Our work included:
Creative concept development
Campaign messaging and copywriting
CGI modelling and character creation
Art direction and visual design
Digital advertising assets
Print advertising artwork
Supporting campaign graphics and backgrounds
The final creative centred around a technology-driven theme that reinforced Delphi Technologies' position as an innovative leader within the automotive aftermarket sector.
The campaign successfully introduced the new Delphi Technologies brand identity to the market while showcasing the breadth of its product offering.
The D2DT character became a powerful visual ambassador for the brand, helping to create strong recognition across both digital and print media. By combining technical storytelling with striking creative execution, the campaign delivered a memorable launch platform that supported brand awareness and customer engagement during a significant period of change for the business.
Creative campaign development
Brand communications
CGI design and visualisation
Copywriting
Art direction
Print advertising
Digital advertising
Campaign artwork production
