Erbauer has become one of Screwfix's flagship own-brand ranges, trusted by professional tradespeople and serious DIY enthusiasts for delivering robust, reliable tools at exceptional value. As the brand continued to expand across power tools, hand tools, accessories and equipment, HTDL was appointed to help evolve the brand through packaging design, product photography and the creation of a consistent visual identity across an ever-growing product portfolio.
Working alongside the Screwfix team, we developed packaging concepts, artwork systems and high-quality product photography that helped strengthen the Erbauer brand both in-store and online.
Today, Erbauer is recognised as one of Screwfix's most successful premium own brands, with an extensive range available exclusively through Screwfix across the UK and Europe.
As the Erbauer range expanded into hundreds of products spanning multiple categories, maintaining a consistent, premium appearance across every customer touchpoint became increasingly important.
The brand needed packaging that reflected the quality and performance of the products whilst helping customers quickly identify the right tool or accessory.
The project required a flexible design system capable of:
Creating stronger shelf presence
Building consistency across multiple product categories
Clearly communicating product features and benefits
Supporting future product launches
Reinforcing Erbauer's reputation for professional quality and reliability
Just as importantly, every package needed to work equally well in-store, within catalogues and across digital sales channels.
Working closely with the Screwfix marketing and product teams, HTDL developed a comprehensive packaging system that balanced strong visual impact with practical product communication.
The project included:
Packaging design
Packaging artwork production
Product photography for packaging
Product hierarchy development
Category differentiation
Brand consistency across ranges
Artwork management
Rollout across multiple product categories
Our designers created packaging that projected confidence and quality while remaining practical for large-scale production and future expansion.
In the highly competitive power tool market, packaging plays a vital role in influencing purchasing decisions.
Every design needed to communicate durability, performance and professional quality while making technical specifications easy to understand.
By introducing a clear hierarchy of information, consistent layouts and strong visual branding, we helped create packaging that stood out on crowded retail shelves while remaining instantly recognisable as part of the Erbauer family.
The result was a scalable packaging framework capable of supporting hundreds of individual SKUs whilst maintaining complete brand consistency.
Alongside the packaging programme, HTDL produced extensive product photography to showcase the Erbauer range across packaging, catalogues and digital marketing materials.
Our photography focused on presenting each product clearly and consistently, ensuring customers could easily identify features, build quality and functionality before purchase.
The imagery became an integral part of the packaging system, helping reinforce the premium positioning of the brand whilst supporting both printed and online sales channels.
Erbauer has earned a reputation for delivering dependable, high-performance tools that bridge the gap between professional-grade equipment and exceptional value.
Available exclusively through Screwfix, the range continues to grow across cordless power tools, woodworking equipment, hand tools, accessories, storage solutions and outdoor power equipment, serving both trade professionals and ambitious DIY users.
Our work helped create a consistent visual identity that supported the ongoing growth of the range while strengthening customer recognition across multiple product categories.
HTDL delivered an extensive programme of packaging design, artwork production and professional product photography that provided Erbauer with a cohesive and scalable visual identity across its expanding product range.
By combining strong branding with practical packaging design, we helped create a retail-ready system capable of supporting future product launches whilst reinforcing Erbauer's premium positioning within the Screwfix own-brand portfolio.
Packaging design
Product branding
Retail packaging systems
Product photography
Packaging artwork
Own-brand development
FMCG and retail design
Brand consistency
Production artwork
Large-scale packaging rollouts
Whether you're launching a completely new product range, refreshing existing packaging or developing a comprehensive own-brand strategy, HTDL creates brands that stand out on the shelf, strengthen customer confidence and support long-term commercial growth.
