Generation Exhibitions is one of the UK's leading exhibition stand design and build companies, creating bespoke exhibition experiences across the UK, Europe, the Middle East and North America. They needed a new website that reflected the quality of their work, strengthened their international presence and generated more qualified enquiries through organic search.
HTDL was appointed to design and develop a completely new website that combined premium visual design with a robust SEO strategy, enabling the business to showcase its extensive portfolio while targeting highly competitive exhibition industry search terms.
The existing website didn't fully represent the scale of Generation Exhibitions' capabilities or provide the foundations needed for long-term organic growth. The new website needed to:
Better communicate the company's expertise and international reach
Showcase projects through engaging case studies
Improve lead generation
Provide a scalable SEO platform
Deliver an outstanding user experience across desktop and mobile devices
Working closely with the Generation Exhibitions team, we designed and developed a bespoke website focused on both user experience and search engine performance.
The project included:
Bespoke website design
Responsive front-end development
SEO-first information architecture
Optimised page structure and metadata
Technical SEO implementation
Fast-loading, mobile-first performance
Portfolio and case study management
International content structure
Conversion-focused calls to action
Ongoing SEO strategy and content development
The result is a modern, visually engaging website that reflects the premium nature of the Generation Exhibitions brand while providing an excellent foundation for continued organic growth.
Since launching the new website on 31 March 2025, the site has delivered significant improvements in Google Search visibility.
Since launch the website has generated:
202,611 Google impressions
847 organic clicks
Average Google ranking improved from approximately 59.8 to 56.0
Organic click-through rate increased by almost four times compared with the period before launch
The website is now attracting visitors from around the world, with organic traffic coming from countries including:
United Kingdom
United States
Germany
Spain
France
Canada
India
The homepage alone has generated over 800 organic visits directly from Google Search, while strategically targeted landing pages are continuing to build visibility for competitive keywords including:
Exhibition stand builders Birmingham
Exhibition stand design Birmingham
International exhibition stand builders
Bespoke exhibition design
Exhibition stand ideas
The new Generation Exhibitions website provides far more than an attractive online presence. It delivers a scalable digital marketing platform designed to support future SEO campaigns, content marketing and international business development.
By combining strategic UX design, technically robust development and SEO best practice, HTDL has created a website that not only showcases Generation Exhibitions' expertise but is continually increasing its visibility within Google Search, helping the business reach new customers both in the UK and internationally.
