Gerflor is one of the world's leading flooring manufacturers, providing innovative, design-led and sustainable flooring, wall covering and interior finishing solutions for commercial, residential, healthcare, education, retail, leisure and sports environments. With more than 80 years of industry expertise, the company has built a global reputation for combining performance, durability and design excellence.
Gerflor approached HTDL to develop a print and digital campaign that would launch a new natural flooring collection in a way that stood out in a competitive marketplace. The campaign needed to communicate the product's natural inspiration while creating a memorable visual identity that would engage customers across multiple channels.
To create an immediate connection between nature and the product, we developed a concept that transformed the flooring materials into striking animal forms. Using advanced 3D modelling and visualisation techniques, we designed a series of realistic animal sculptures constructed entirely from the new flooring range.
The concept was designed to work seamlessly across print advertising, digital marketing, exhibitions and promotional materials, creating a distinctive and recognisable campaign that captured attention wherever it appeared.
The initial 3D visualisations generated significant interest, leading to the opportunity to take the concept beyond digital media. We proposed and helped develop physical versions of the animal sculptures for use at exhibitions, events and customer displays.
This created a unique brand experience that allowed Gerflor to showcase the versatility and visual appeal of the flooring range in a highly engaging and memorable way.
The campaign successfully combined creativity, product storytelling and brand engagement to give the new flooring collection a distinctive market presence. By transforming a product feature into a powerful visual concept, the campaign helped Gerflor communicate the natural inspiration behind the range while creating a memorable experience for customers across both digital and physical environments.
Creative campaign development
Art direction
3D visualisation and modelling
Print design
Digital campaign assets
Exhibition and display concepts
Brand communications
Created a distinctive launch campaign for a new flooring range
Delivered integrated print and digital marketing assets
Developed highly memorable 3D product visualisations
Extended campaign impact through exhibition and display applications
Strengthened engagement through creative brand storytelling
