Since 1946 Kilby Packaging has been a leading supplier of packaging materials. Independently owned and family run.
Following a strategic consultation, we proposed a full re-branding programme to give the business stand-out in a highly competitive sector. We carried out a full SWOT analysis and presented a number of routes to the management team.
A number of the initial proposals were shortlisted and evaluated with practical applications before the final branding route was agreed. The selected brand incorporates a multi-colour palette representing the varied nature of the business and a subtle representation of bar codes. The branding was applied to print, packaging, vehicle livery, signage and will eventually roll out across digital media.
In addition, we devised concepts and imagery for online and print-based around a theme of 'We love boxes'.