Established in 1946, Kilby Packaging has built a long-standing reputation as one of the UK’s leading independent suppliers of packaging materials.
Family-owned and proudly customer-focused, the business approached us to help modernise its brand presence and strengthen its position within an increasingly competitive marketplace.
Following an in-depth strategic consultation, we delivered a full rebranding programme designed to give Kilby Packaging greater impact, consistency and market differentiation. The project began with a comprehensive SWOT analysis, enabling us to identify key opportunities, challenges and areas for future growth.
We then developed and presented several creative brand directions to the management team, each carefully considered against real-world applications and long-term scalability. After a collaborative review process, a final concept was selected that successfully balanced heritage with innovation.
The new identity introduced a vibrant multi-colour palette to reflect the diverse range of products and services offered by the business, while subtle barcode-inspired detailing reinforced Kilby Packaging’s core industry expertise. The result was a bold, contemporary brand that felt instantly recognisable and commercially relevant.
Once approved, the branding was rolled out across a wide range of touch points including printed literature, packaging materials, vehicle livery, signage and future-ready digital assets — ensuring a consistent and professional presence across every customer interaction.
Alongside the visual identity, we also created campaign concepts and supporting imagery for both online and print marketing, centred around the memorable and engaging message:
This playful campaign theme helped humanise the brand, celebrate Kilby Packaging’s passion for its industry, and create a stronger emotional connection with customers.
