HTDL partnered with Sixways Stadium to deliver a complete digital transformation, including a full rebrand, bespoke website design and enterprise-level Umbraco development.
The project was designed to reposition Sixways as more than a rugby stadium — creating a modern digital presence that better reflected the venue’s growing focus on conferences, hospitality, events and commercial experiences.
The existing website no longer reflected the scale or ambition of the business. Sixways required a platform that could showcase multiple areas of the venue while improving user experience, enquiry generation and content management.
HTDL developed a refreshed brand identity that balanced the heritage of Sixways with a more modern and commercially focused visual approach.
The rebrand introduced:
A cleaner and more premium aesthetic
Stronger typography and visual consistency
Flexible branding for events, hospitality and venue hire
A more contemporary user experience
The overall creative direction helped reposition Sixways as a multi-purpose destination for business, entertainment and live events.
The website was designed around usability, conversion and mobile performance with key priorities:
Simplified navigation across venue hire, hospitality and events
Mobile-first responsive design
Large-scale imagery and visual storytelling
Clear enquiry pathways and calls-to-action
Flexible page layouts to support future campaigns
The result is a modern platform that allows visitors to easily explore the venue, upcoming events and commercial opportunities.
We delivered a fully bespoke Umbraco CMS build, providing the Sixways team with a scalable and easy-to-manage platform with key features including:
Bespoke Umbraco development
Flexible modular page builder
Dynamic events functionality
SEO-friendly architecture
Responsive front-end framework
Integrated enquiry forms and lead capture
The modular CMS structure allows internal teams to quickly create and manage new pages, campaigns and event content without developer support.
The completed project delivered a fully modernised digital presence that supports Sixways’ wider commercial growth strategy.
The new platform provides:
Improved user engagement
Stronger commercial positioning
Enhanced mobile usability
Greater CMS flexibility
Better enquiry generation
A scalable foundation for future growth
The result is a premium digital experience that reflects the ambition and future direction of Sixways Stadium.
Brand Strategy
Website Design
UX & UI Design
Umbraco Development
Responsive Web Development
SEO Foundations
Content Structuring
HTDL works with professional services firms, SMEs and national brands to create impactful branding, websites and digital experiences that drive growth.
