The Smallpeice Trust is a leading UK educational charity dedicated to inspiring young people to explore careers in science, technology, engineering and mathematics (STEM). Since 1966, the organisation has helped thousands of students discover their potential through hands-on learning experiences, engineering courses and scholarships.
HTDL was appointed to create and manage a social media campaign promoting the Trust's Summer of STEM programme, designed to increase awareness and drive course registrations among both young people and their parents.
The Smallpeice Trust needed a campaign that would engage two distinct audiences: teenagers interested in STEM subjects and parents researching educational opportunities for their children.
The objective was to increase visibility of the Summer of STEM programme, grow social engagement and maximise the effectiveness of a paid social advertising budget across multiple platforms.
We developed a creative social media strategy centred around a series of engaging animated assets, each tailored to showcase the variety of engineering and STEM courses available.
Alongside the creative, we planned and managed targeted paid social campaigns across Facebook and Instagram. Audience segmentation enabled us to deliver relevant messaging to parents and prospective students, helping to increase reach, engagement and awareness throughout the campaign .
Campaign strategy and planning
Animated social media content creation
Paid social advertising management
Audience targeting and optimisation
Performance monitoring and reporting
The campaign delivered exceptional performance across both Facebook and Instagram, significantly increasing brand visibility and audience engagement.
Key outcomes included:
Up to 501% growth across impressions, followers and engagement metrics
Increased awareness of the Summer of STEM programme
Strong engagement from both parent and student audiences
Greater reach and visibility for the Smallpeice Trust's educational initiatives
The success of the campaign helped the Trust extend its reach to more aspiring young engineers and further its mission of inspiring future generations to pursue STEM careers.
