For more than 40 years, Window Centre has been one of the Midlands' most respected names in the glazing industry, serving both residential and commercial customers. Following a significant investment in its showroom facilities, the business recognised the need for a brand and marketing presence that reflected its market-leading position.
HTDL was appointed to deliver a complete brand review and create a stronger, more consistent identity across every customer touchpoint.
While Window Centre had built an excellent reputation over many years, its branding and marketing materials had evolved over time without a clear, unified strategy. The business needed a modern identity that would appeal to both domestic and commercial audiences while reinforcing its heritage, expertise and reputation for quality.
Alongside the rebrand, the company required a stronger digital presence to support lead generation and improve visibility within highly competitive search markets.
We began by developing a refreshed brand identity that reflected the professionalism and scale of the business. This included a complete review of visual assets, messaging and brand application across all marketing channels.
The project extended beyond logo development to encompass:
Brand strategy and identity development
Vehicle livery design
Signage and showroom graphics
Press advertising
Sales and marketing collateral
Website design and development
SEO-focused content and optimisation
The result was a cohesive brand system that could be applied consistently across both the domestic and commercial divisions of the business.
Alongside the brand refresh, we designed and developed a modern website that showcases Window Centre's products, expertise and project portfolio while supporting ongoing lead generation.
The website was built with search engine visibility and user experience at its core, making it easier for customers to find information, request quotations and engage with the business online.
As part of our ongoing partnership, we continue to maintain and optimise the website, helping Window Centre strengthen its online presence and attract new customers through organic search.
Through a combination of website development, ongoing SEO and digital marketing support, HTDL has helped Window Centre achieve more than 3.3 million Google impressions, 16,500+ organic visits, and dominant visibility for branded search terms across the Midlands glazing market.
Our relationship with Window Centre extends far beyond the initial rebrand. We continue to work closely with the team on a wide range of marketing initiatives, providing creative, digital and strategic support as the business evolves.
This includes:
SEO and website management
Print marketing materials
Point-of-sale campaigns
Motion graphics and animation
Advertising and promotional activity
Brand development and creative support
By acting as an extension of their internal team, we help ensure the Window Centre brand remains consistent, visible and effective across every channel.
The project delivered a refreshed and future-ready brand that reflects Window Centre's position as a trusted market leader. Through a combination of strategic branding, website development and ongoing marketing support, the business now benefits from a consistent identity, stronger digital presence and a platform for continued growth.
Since partnering with HTDL for a full rebrand in 2018, The Window Centre has continued to strengthen its market position and commercial performance. The business now reports net assets of £2.9 million, total assets exceeding £5 million and an estimated annual turnover of more than £10 million. Alongside maintaining strong financials, the business enjoys sustained growth with a brand built for long-term success.
