HTDL is an experienced packaging design agency creating distinctive, commercially focused packaging for retail, FMCG, trade, manufacturing and specialist product sectors. From new product launches to full range refreshes, we design packaging that strengthens brand recognition, improves shelf impact and helps products compete more effectively.
Since 1988, we have helped start-ups, challenger brands, national retailers and international manufacturers develop packaging that combines strategy, creativity and production expertise.
Successful packaging starts with clear thinking. Before we design, we look at your audience, competitors, product benefits, sales channels and commercial objectives.
Shelf standout
Brand positioning
Customer behaviour
Product hierarchy
Range architecture
Competitor differentiation
Sustainability considerations
Retail and production requirements
Online and in-store presentation
The result is packaging that looks good, works hard and supports long-term brand growth.
We create product packaging that helps brands stand out in busy retail environments, online marketplaces and trade channels. Every design is developed to balance visual impact with clarity, practicality and production efficiency.
Whether you need packaging for a single product, a new range or an established brand refresh, we create designs that feel distinctive, ownable and commercially effective.
Fast-moving consumer goods need packaging that communicates quickly and clearly. We design FMCG packaging that captures attention, explains benefits and encourages purchase in highly competitive categories.
From food and drink packaging to household, lifestyle, DIY and consumer products, we help brands create packaging systems that are easy to recognise, easy to navigate and built for growth.
Retail packaging has to perform at speed. It must attract attention, communicate product value and make the buying decision easier.
HTDL creates retail packaging design for national retailers, private-label ranges, trade products and consumer brands. Our work covers everything from premium presentation packaging and shelf-ready packs to product labels, cartons, sleeves, pouches, point-of-sale packaging and full packaging ranges.
Packaging is just as important in trade, construction, industrial and manufacturing sectors. Clear, professional packaging can improve product perception, support sales teams and create consistency across complex product ranges.
We have experience developing packaging for DIY, trade, construction, manufacturing and specialist technical products, helping brands present practical products with clarity, confidence and commercial appeal.
Packaging is often the most visible expression of a brand. We make sure your packaging works as part of a wider brand system, with consistent use of typography, colour, messaging, imagery and visual identity.
Packaging brand strategy
Naming and product messaging
Visual identity development
Range architecture
Product information hierarchy
Packaging guidelines
Brand consistency across multiple formats
Strong creative ideas need to be delivered properly. HTDL produces accurate, production-ready packaging artwork and can work with your printers, manufacturers and packaging suppliers to ensure quality and consistency.
We understand the importance of technical detail, from cutter guides and print specifications to colour management, file preparation and final artwork approval.
Product packaging design
FMCG packaging design
Retail packaging design
Private-label packaging
Trade product packaging
Food and drink packaging
Label design
Carton and box design
Packaging range development
Packaging brand identity
Packaging artwork
Print-ready production files
Packaging guidelines
Food and drink
Consumer goods
DIY and trade products
Construction materials
Home and lifestyle products
Health and wellbeing
Industrial products
Manufacturing products
Retail and ecommerce brands
Professional product ranges
This cross-sector experience allows us to bring fresh thinking, proven design principles and strong commercial insight to every packaging project.
HTDL combines creative design, brand strategy and technical production knowledge. We do not just make packaging look better; we make it work harder.
Established agency experience since 1988
Packaging design and brand development expertise
Strong strategic and creative thinking
Experience across retail, FMCG, trade and industrial sectors
In-house design and artwork capability
Production-ready packaging artwork
Offices in Warwickshire and London
A proven track record with UK and international brands
Whether you are launching a new product, refreshing an existing range or developing a complete packaging design system, HTDL can help.
