Unipart
Unipart Group is a multinational logistics, supply chain, manufacturing and consultancy company head-quartered in Cowley, Oxfordshire, England. It has operations in Europe, North America, Australia and Japan and works across a variety of sectors that include automotive, rail, marine and leisure.

We were briefed to devise a naming strategy and re-brand the Unipart Oil range to bring it up to date visually and align it with a revised product range to be introduced.

The naming methodology we devised simplified a previously complex series of products and differentiated the oil types (Mineral, Synthetic and Part Synthetic) with a single letter, followed by the grade.

We subsequently created a launch campaign with trade press, online, point of sale and email marketing.

Design Agency Birmingham, Design Agency Solihull, Design agency Midlands, Design Agency Warwickshire, Web Design Birmingham, Website Design Birmingham, Creative Agency Birmingham, Digital Agency Birmingham, Web Design Solihull, Web Design Warwickshire Creative agency Warwickshire

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